Given how brand conscious all of us are personally and with the organizations we work for, my wish for all of you is to be clear…crystal clear (thanks Jack Nicholson) with regard to where you and your organization are going this year. January is a great month to look in the mirror and honestly declare […]
See article below. Good news for my travel clients, and a hopeful sign that the economic recovery is starting to show some measurable results. Corporate travel is hugely important to the travel industry, filling mid-week room nights while leisure travel fills the weekends. When the market dropped, companies severely reduced their corporate travel budgets, negatively […]
INNOVATOR: a person or an organization who is one of the first to do something and often opens up a new area for others and achieves an innovation. We all want to work with, and for, innovators. But how can you tell that you are hiring a person with an innovative mind? Read the following […]
Mission statements. Credos. Statements of purpose. All of these are tools used by corporations to define why they do what they do. But as a recent Harvard Business Review article notes, none of it matters if it doesn’t resonate with your intended audience. The author asks what one thinks of when they consider Nelson Mandela. […]
I travel a lot. And I am always impressed with good service. It is something to which I pay attention and I can spot it a mile away. Apparently, so can Jim Bush at Forbes.com. He posted an interesting look at how service can compel customers to buy more, or pay more, for your services/products […]
Business Week published an article this week regarding leadership development. The author suggests that investing in upper management training is essential to growing a dynamic workforce and instilling the company’s vision through the ranks. Sounds familiar, yes? It an aspect of what I work on with clients every day. For the article and my posted […]
An Account Review is an essential part of client retention and growth. Often though, we manage the process reactively versus proactively. Here are my tips for a successful account review: Start the design internally Design the metrics that will produced a proactive, thorough review. It also needs to “wow” your client in its comprehension and […]
Does your leadership narrative reflect what your audience wants/need so hear? It’s a subject that Tom Davenport takes on in his blog on HBR.com. And my comments concur that understanding what your audience/clients needs are and then reflecting those needs in how you direct the conversation (your narrative) makes a difference between good and great […]
Have you ever considered how we create a “mind set” based on either sports or battle terms? HBR’s guest columnist John Kotter has and wrote about it in his recent blog. His point is that a mind-set is best created by listening to your customers and delivering what they need. Any of you who have […]
October 29, 2010 – New York, N.Y. – Steve Giglio, known internationally for his executive development and sales training programs, has been hired by British Airways, the United Kingdom’s largest scheduled airline, for an extensive sales training program designed to establish consistency in British Airways’ brand messaging. Steve Giglio is regarded as the gold standard […]
