12.08.10 Do You Know Your Nelson Mandela?

Mission statements.  Credos.  Statements of purpose.  All of these are tools used by corporations to define why they do what they do.  But as a recent Harvard Business Review article notes, none of it matters if it doesn’t resonate with your intended audience.  The author asks what one thinks of when they consider Nelson Mandela.  And one word rings true:  freedom.  So, what does you company stand for?  What do you think your customers think you stand for?  Read on for more insight, including my own in the comments:

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