Have you ever considered how we create a “mind set” based on either sports or battle terms? HBR’s guest columnist John Kotter has and wrote about it in his recent blog. His point is that a mind-set is best created by listening to your customers and delivering what they need. Any of you who have worked with me know that I teach this at length as we work to create you as a trusted advisor, not just someone selling something.
Take a look at the blog and my response by clicking HERE.