Given how brand conscious all of us are personally and with the organizations we work for, my wish for all of you is to be clear…crystal clear (thanks Jack Nicholson) with regard to where you and your organization are going this year.
January is a great month to look in the mirror and honestly declare where your business is committed to going and the specific steps required to get you there. Step one is creating the goal, step two is operationalizing it. Step two is the harder one and requires a lot of collaboration and goal synthesis. It’s an essential process that makes or breaks your team.
Best of success with it!