01.26.10 Selling Solutions in Frenzied Times
The fashion world is a mercurial one where you need to understand people’s desires well before you recommend any products. I’ve just worked with a team of very savvy retail salespeople who represent high end jeans and other upscale garments. Their clients are Buyers and the actual designers. It is essential with jaded Buyers (clients) to control each meeting.
An agenda, often an overlooked or thought-of-at-the-last-minute too, can put you in control and help gain you the results you want. Get agreement on the agenda. This puts you in control of the meeting and avoids the “meet-the-press”/”firing line” environment that so many meetings turn into.