Entries by Steve Giglio

It’s All in the Branding

I believe it was the late marketer/author Marc Gobe who said it best, “A brand lives in how its communicated.” The converse of that is also true, that brands die because of how they are communicated. And for many, it is a slow death. The cause, old conversations that don’t reflect your company’s value proposition […]

The Morning After…

I trust you all had a good, relaxing time with family and friends throughout the holidays. One of the joys of consulting is developing professional friendships you know will last a lifetime. For my first blog of 2015, I want to thank and acknowledge John Mina, Managing Partner, Willis Group Holdings, for providing the title. John has […]

About Gratitude

I’ve just put up our Christmas Tree, placed the poinsettias around our home and have settled in to write my holiday blog. Amidst so much that’s happened this year, personally and professionally, I’m left with a profound sense of gratitude for the difference I’ve been able to make with my clients, the trust and confidence […]