Arsenal Capital ED Case Study

Case Study
Arsenal Capital Defines Company Messaging Through Executive Training
The Situation:
“We needed an outsider to hear how we communicated our company’s core values and help us streamline our brand to be powerfully effective,” says Terry Mullen of Arsenal Capital.
Steve immediately noticed Arsenal’s message was too complex. It needed to be distilled down to the point where it could be easily understood, and it needed to be flexible enough to address diverse audiences. Steve rigorously studied Arsenal’s industry, finding areas where the company’s messaging and the market needs were at odds. He then worked with four top-level executives, tailoring programs to fit the company’s messaging needs and the skill sets of each individual.
The result:
Arsenal Capital now has consistent and concise messaging that can be tailored to any audience. Steve Giglio was able to pinpoint the company’s value proposition and the unique services offered. He created a communication standard that ensures an accurate presentation of the company to investors. The changes he initiated are now used for all communications efforts.
ALSO SEE:
Return on Executive Investment
Superior Team Management
Increased confidence and peace of mind

Steve Giglio knows that you don’t have six months to determine if his leadership development programs deliver results. His programs are designed to have an immediate effect. Your executives will leave their first development session with new management skills and tools that they can use at once. Through research, peer interviews, extensive sessions with the individual and his unique insight, Steve quickly pinpoints areas of developmental need and tailors a program to address them. Executives are able to implement the strategies developed and their teams take notice.
Steve Giglio’s leadership development programs achieve immediate and long-lasting results. He tailors each individual leadership development program to meet the needs of the company and the skill set of the individual. These programs generate an immediate shift, creating real opportunities for improved leadership and productivity. Click the on the four key results on the left to learn how they can immediately impact on your executives, company and bottom line.