TimeOut New York Sales Training Case Study


Case Study

Steve Giglio Delivers More Sales for Time Out New York

The situation:

Time Out New York, the definitive magazine and online source covering everything there is to experience in New York City, had grown its sales team from 5 to 10 people. Alison Tocci, Group Publisher, knew her whole team would benefit from sales training. “I believe in proper and ongoing sales training. Otherwise, sales people are put out into the world without the tools they need to succeed.”

Steve Giglio tailored a sales system for Time Out New York that focused on taking time to research current and potential clients, and the competitive landscape. He also developed a customizable list of probing questions that helped teams determine areas of opportunity. “Steve created the process in which our sales people ask at least 10 questions before talking about Time Out,” says Tocci. “It engages the client and lets them know that their business is important to us.”

The result:

Sales improved immediately. “I give Steve Giglio a lot of credit,” says Tocci. “He helped our team members benefit from the investment we made in their future. I would highly recommend Steve to anyone.”

Consistent Sales Approach
More Effective Sales Teams
Deal Closing Proficiency