Sales tips, leadership communication skills insight and more from Steve Giglio, sales training professional for more than 25 years.

Sales Training Solutions 2023: Part 5

Actioning Sales Leadership

In the first four posts of this series, we looked at how these times demand that sales leaders help teams develop into transformational salespeople rather than transactional ones. I provided reasons for why this is important now and how to motivate your teams to develop new habits.

And in this final post, it’s time to put our attention towards you, the leader, and what actions you should take so that your team will end 2023 strong and look toward a bright 2024.

Questions for Sales Leaders

Let’s start by asking yourself a few questions. Here are my suggestions:

What is your leadership purpose now?

Things have not just changed for your teams…they’ve changed for you as well. How has that affected your leadership purpose? If you are working to have your team become transformational salespeople, that should mean you are in a coaching/counseling role more and less in a “count the sales” one. Changing habits and mindsets starts with leadership and that should be your main purpose moving forward,

What is your reskilling process?

The above says easy but does hard. Changing YOUR habits isn’t any easier than your team changing theirs. What new skills do you need now? Where will you learn them? What will be your process for keeping skills sharp and always improving? And how will your new skills impact your team?

What are your 2024 sales expectations?

Transformational selling is a tricky thing. On one hand, it’s about developing long-term relationships during which your team members become trusted advisors and excel at “staying in the pain” with clients. On the other hand, your team still needs to produce! How will their new habits affect your quarterly and annual numbers? Have you set expectations with company management? How will you manage the time during which your team is shifting to a different way of doing things but also responsible for results? And what will your 2024 look like?

These questions are fundamental to sales leadership transformation.

Now is the time to build intimate, developmental relationships with each person on your team such that they begin to think like you. Give it three months. Once you see effective changes, that will be objective evidence that you’ve influenced them toward greater success. And heck, isn’t that why you became a sales leader in the first place?

Essential Sales Leadership Actions to Take Now

Now is the time for you to take action. Here are my suggested steps:

  • Observe how your salespeople are spending their time. Contrast this to the ideal commercial activities in which they should be engaging
  • Role model/Mentor best-in-class sales techniques
  • Redefine your ideal customer/client for your teams
  • Express how their habits need to change and how you are going to help develop them
  • Know each salesperson’s ability to manage through a volatile situation and remain commercially grounded
  • Systematize your 2024 go-to-market process
  • Understand who your A, B, and C-level salespeople are so you can create appropriate development plans for each
  • Craft a sales training program that addresses the above actions

And so completes my 5-part series, “Sales Training Solutions for 2023.”  The year is half over already so, it’s time now to implement the strategies and steps I’ve outlined. It’s not too late! And I can help…just drop me a line and let’s get started.

Sales Training Solutions: Part 4

Developing Transformational Sales Skills

A lot has changed in the last few years. However, there is one thing that has remained constant: people still buy people first, products/services second. If you’re unfamiliar with that saying, a customer must trust you before they can be convinced to accept what you’re recommending.

However, that doesn’t mean the same skills used to drive sales before will work today. So, the essential question is, what are the sales skills your teams require now?

My answer? They develop transformative rather than transactional sales skills.

In the new normal of 2023, sales teams (and their leaders) must be strategic, analytical, and desirous of understanding clients’ goals and challenges. Further, it is critical they comprehend the commercial impact those challenges have on their client’s business. And as noted in the second blog in this series, they must move away from being order takers to become authories.

And what does it take to develop those transformational sales skills? Here are my three recommendations:

Dream with Clients

It’s likely your team’s clients have an ideal vision of where they want the company to be right now and where they’d like it to be years down the road. Do your team members know what that vision is? Are they dreaming with their clients? When they share in that dream, they can start creating recommendations with the vision as the target. Doing so will illustrate your organization’s nimbleness, commercial prescience, and committed partnership.

Great salespeople sell into a future state their client requires. Without altogether understanding this ideal state, a robust recommendation cannot be purchased. How a salesperson creates this makes or breaks their success.

Create Solution Centers…and Use Them!

I like to think of salespeople as the scouts of the operation. They are out on the front lines, meeting with clients, probing to find opportunities, and learning what challenges clients face. However, many times they are left alone to come up with recommendations without the benefit of multi-departmental support. As their leader, you must help correct that and bring in others who can provide expertise when needed.

I recommend that you create Solution Centers, multiple professionals huddled in a think-tank environment that can build bespoke solutions your competitive set would not consider or for which they wouldn’t appropriate resources. Giving your team access to a Solution Center is extremely valuable as a sales tool. Imagine a conversation during which your representative says, “Since our last meeting, I’ve spoken with our engineering, development, and communications departments. Our recommendation for your challenges are…”

Having a Solution Center does several things for your salespeople. First, it gives them a sounding board for their recommendations that can be enhanced with expert input. Second, it solidifies their confidence in the recommendations. They have been vetted, improved and are now ready to be presented. Third, it demonstrates how important the client’s business is to your company. Having convened resources from multiple departments shows how committed your organization is to their success.

Stress the Urgency of the Solution

For your sales teams, sometimes the urgency of getting the sale obfuscates the urgency of the solution. I have found that salespeople often forget that their solution is solving a problem and that the problem is an urgent one for their client. Or even worse….they never learned how urgent the problem was in the first place.

Make sure your team is drilling down so that they understand all the challenges a client is facing. At first, a customer might say, “We are not the only show in town anymore. Others are starting to do what we do.” To that, I always suggest a salesperson respond with one of the most powerful questions they can ask: “Really?” A client will then reveal deeper challenges. “Yes, and I’ve been burned in front of our board twice because competitors have crept into our space. I have to have a better presentation next time.” Now your team member understands the personal challenge their client is facing, not just the business one. The more you can get your team to drill down to the core issues, the more information they can bring back to the Solution Center for robust recommendations. And then they can stress the client’s urgency right back to them, “You said you needed a better solution for the increased competition your board is seeing in the market. I have some solutions from our team….” This is a huge step towards establishing trust (and not being an order taker!).

Remember…people buy people first! You can help build your team into authorities by following these three recommendations.

In the next blog in this series, I will provide some demonstrable actions that YOU can take now as a sales team leader.

Sales Training Solutions 2023: Part 3

Changing Behaviors

My last blog addressed systematic changes you can make to start transforming sales order takers into consultative authorities. In this post, I focus on behaviors that need to change and some that should be developed to move your team toward becoming trusted advisors for your clients.

To Begin…Stop!

I recommend you start with a Stop List. On this list, you will note the behaviors your employees need to stop doing so that new behaviors can take their place. Here are a few examples:

STOP rote conversations. Yes, your team needs to be trained on the company’s value proposition, the solutions offered, and the benefits of each solution. However, clients know if you are reciting that information rather than tailoring it to their needs. You’ve said it all before…they’ve heard it all before. Is that the energy you want your team to create? Train your teams to customize presentations, conduct engaging conversations, and ask smart probing questions. Those are behaviors that will develop authority.

STOP prioritizing price. Is your service a commodity? Can anyone do it? It is easy to replicate? If so, then price may be your team’s best foundation for starting a conversation. However, most companies have developed a value proposition that is based on knowledge, expertise, experience, and proficiency. Salesperson and author Zig Zigler said, “If people like you, they will listen to you. But if they trust you, they will buy from you.” Leading with price does little to establish that trust. Stop your teams from focusing on how much a client will pay and pivot them toward why they should pay.

STOP bundling recommendations. Just because you’ve had success bundling certain solutions doesn’t mean you should automatically package them for each client. Your team must realize that what worked for Client A may not work for Client B even if they are in the same industry. Train your team to selectively menu your products/services based on each client’s needs while giving the client flexibility so that you can collaboratively create a comprehensive solution.

Start Developing Authorities

Once these behaviors have been eliminated, you can have your team START developing new approaches that will build their acumen as authorities. Here are a few examples:

START listening empathetically. As salespeople, we are conditioned to listen for sales opportunities. That’s fine as long as it’s not all your team is doing. Until they establish trust, your team will likely only be told the surface-level issues affecting their clients. They need to dig deeper. And they do that by listening with empathy to demonstrate caring. Someone who cares acknowledges the issues and the commercial impacts they have. Someone who cares asks about the toll these issues have had. Someone who cares gets a client to open up and reveal more about the situation. And someone who cares will present solutions based on this more meaningful understanding.

START redefining value. Priorities change. Challenges change. Competitive landscapes change. This is true for your company and your clients. Your team must start each engagement by refining your value proposition so that it addresses new environments in which your clients operate. For each client, do they understand what problems they are truly solving today? Do they know how the competitive set can address them?  Have they tailored solutions that are unique and can only be delivered by your company? Starting with these questions will help bring value to their recommendations and further from the commoditization of price.

START visioning. Your teams need to look to the future with clients. But not the future they see given current circumstances, challenges, and personnel. Rather, they should look at a client’s ideal future. It’s important your team learns what your clients really want. A great probing question would be, “Let’s take time and money out of the equation. Where do you want your team to be in December?” Have your teams talk with clients about the future they want and together they can create a scenario in which that future is realized.

Believe it or not, we are already halfway through 2023. It’s important you create these STOP and START lists with your teams now so that you can change behaviors, increase client engagement, and build a stronger foundation for the end of the year. The good news for you and your teams is that you have help available. In my next post in this 5-part series, I will recommend creating Solution Centers and define why they are critical for building team confidence and client trust. Stay tuned!

Sales Training Solutions 2023: Part 2

Transform Order-takers Into Authorities

Sales teams are challenged with producing results but also building relationships. The former is much tougher without the latter. However, in today’s post-Covid era, I’ve found that we are creating many more “order takers” than consultative authorities. Let’s take a look at why that is and what you can do about it with your teams.

What is a Sales Order Taker?

We all know the difference between someone who takes your fast food order versus someone who cares for you at a full-service restaurant, right? Fast-food order takers rely on you knowing what you want and asking for it. The interaction is very transactional. With a full-service waitperson, they will take time to ask what you want, present options and opinions, and ensure that you fully enjoy your experience. That interaction is relational.

In sales, we have the same dynamic. Some salespeople will simply wait for the phone to ring or email to come in. And when it does, the onus is on the customer to know what they want and request it. This salesperson sees their job as taking the order and making sure it is fulfilled with little or no follow-up nor presentation of other solutions for consideration. Transactional.

In the training I do, we are creating consultative authorities. These salespeople take time to learn about their customers’ needs, tailor solutions that meet those needs, and look for opportunities to further help with additional solutions. Relational!

But the problem I see these days is that there are far more order-takers than authorities. Why is that?

Covid-era Created More Sales Order Takers

When people were sent home for months during the Covid-era, they were left to their own devices as salespeople. They had little or no daily supervision, limited or no training, no personal connection to customers, and distant leadership. That created an atmosphere of selling-and-reporting rather than relationship-building. There was not enough “caring and feeding” of associates by team leaders so salespeople were left scorecarding their activities:
“How many customers/prospects did you contact?
“What was the result?”
“How much income did you produce?”
“What are your goals for next week?”

Covid shifted the paradigm back to a reactive one that was focused simply on putting wins on the board. People relied heavily on technology…texting, video calls, communication services like Slack, Teams, etc. And what was lost was the interpersonal communication between management and their direct reports, associates and their customers.

Why You Need Sales Authorities Now

The Covid era is over. There are no limitations on how your employees can interact with customers except those they put on themselves. Are they taking the easy route…firing off a text or email rather than calling? Are they passively avoiding in-person meetings by not even asking for them? As their leader, you need to set them on a different path because clients are demanding it.

Now that things are back to normal, clients are once again requiring that you earn their business. It’s not enough that you have the business already. You can lose it at any time (and I’ve been approached by many companies that have). So your team needs to build strong relationships that demonstrate a knowledge of your customers’ industry, business needs, and challenges.

And here’s what I recommend as a good start (future posts will have more tactics to employ):

Start with In-Person Meetings

This new generation of salespeople is so dialed in with technology that they are eschewing one of the most important and relationship-building tools…a face-to-face meeting. As their leader, you need to encourage…even require…that they meet with customers in person regularly. This is a major step in earning and/or keeping a client’s business. Here’s why:

  1. It Demonstrates Caring: In taking the time to meet one-on-one with a client, you are saying that the client is very important and you are putting aside all other work you could be doing to focus on their needs.
  2. You Can’t See Body Language on a Phone Call: This is a simple yet critical point. Being able to assess how a customer reacts to your recommendations needs to include their body language. So much can be said without words, right?
  3. You BOTH Aren’t Distracted: An in-person meeting eliminates a lot of distractions…text message alerts, emails, phone calls, people coming in while you’re on a Zoom call, etc. These distractions are reduced for your client, too. It means you can both focus and get to the real issues/challenges that you are there to solve.

Resolving Pushback from Your Employees

Let’s face it…when it comes to in-person meetings, your employees have had it easy for a few years. They couldn’t do them! But that era is over. However, when you ask them to include face-to-face meetings in their activities, you may get pushback. Pay attention to it! There are a few things to learn here.

First, who is pushing back? As I’ve noted in past posts, you have A, B, and C players on a sales team. Those who embrace the idea of scheduling in-person meetings and get right to it…they are are your A players. Those who hesitate only because they feel they aren’t equipped to conduct a full meeting are your B players (and I’ll say more about them below). And then there are those who begin a barrage of excuses as to why they can’t do in-person meetings. “My clients don’t like to meet.” “Our schedules never work for that.” “I’m more effective on the phone.” “There’s so much wasted time getting to and from them…I can use that time more productively.”  You’ll hear it all…and it will come from your C players. Be wary!

Second…they want help. Back to your B players…what they are saying is they need leadership and training to conduct a productive meeting. Give it to them…or get it for them. This will show you care about their development and success. And it will ensure that you can confidently send them to a client meeting knowing that they have the skills to lead it effectively.

We don’t need more order takers! Use the tips above as you develop consultative authorities that will create meaningful (and profitable!) client relationships. In my next three posts in this series, I will provide more ways you can do that.

2023 Sales Training Solutions: Part 1

In my last post Sales Team Leadership Challenges in 2023, we looked at what the “new normal” has brought to bear on sales team leaders and their direct reports. The current generation of salespeople needs to be treated differently as they have new tools and processes at their disposal. The issue is…they need guidance and leadership to use those tools effectively. In this five-part series, we will examine specific issues and I will offer solutions you can implement immediately.

Part 1: Repairing Sales Disconnection

Sales disconnection happens when a business development person tries selling the same solution in the same way to different customers. The result is a scatter-shot approach to selling rather than a tailored, strategically defined program. The latter is mission-critical for short- and long-term success. It takes a systematic approach. Try out these steps and see what results you and your team generate:

Define the Top 10 Sales Accounts

Review your top ten strategically important accounts by revenue and loyalty. Determine precisely where each account is now relative to the sales plan you envisioned in January (if this wasn’t done, now’s the time…it’s nearly mid-year!).

Amend or Create a Sales Plan

Meet with your salesperson responsible for each account and review their strategic plan. You may find that it is either light on metrics, hasn’t been looked at in a while, or worse, doesn’t exist! This is where you can demonstrate your leadership and get them back on track. Develop a plan that is consistent with your customer’s and your company’s goals. Ensure that your direct contributes to and buys in on the plan with a strong sense of ownership. Approach your client with this revised or new plan so that they are confident in the direction your salesperson will be taking. Doing all of this upfront will help to avoid surprises in the future.

Measure for Success

If you haven’t already, it’s time to create benchmarks so that success can be measured. Jointly establish the commercial metrics that will drive the revenue you know each account can generate. It’s important that both your associate and you agree on these achievable goals.

Collaborate Often

Schedule weekly updates with your team. I can’t stress this enough. Bringing people together to discuss and debate a sales strategy is highly effective, cathartic, and fun. It also gives you a clear window into the abilities of the team and who you need to direct and who can help lead the team. It also establishes an important precedent: meeting together, IN PERSON to create winning strategies. While we may be in the texting and Zoom generation, nothing has replaced face-to-face engagement as a way to communicate. Make it happen!

Establish a One-on-One Connection

Group-think is great and creates an atmosphere of teamwork and collective success.  However, it’s just as important that you meet one-on-one with your salespeople. You must share YOUR desire for this account, the impact of lifting sales, and that you believe in their abilities to achieve results. During this time, you will likely find your associates sharing more about their challenges than in the more public team meetings. As you listen, you are demonstrating that you are vested in their success and want to help them overcome the challenges. This will go far towards inspiriting them to excel!

These are the first sales solutions to implement now. Let me know how it goes. And stay tuned for my next post where we tackle another 2023 sales challenge!

Sales Team Leadership Challenges in 2023

People often ask me, “What’s changed the most for your clients since the pandemic?”  My answer: Everything!

Leading a sales team post-Covid has presented a lot of new challenges. Adding to the situation is that the new generation of sales teams hasn’t been given the guidance they need to develop communication skills that would make them stand out.

Understanding the challenges is the first step. In this post, I outline what I believe are factors contributing to a difficult business development atmosphere. Thankfully, there are solutions. Over the next few posts, I will go into detail regarding each challenge and provide steps that can be taken to overcome them.

For now, though, here is the situation as I see it:

Challenges Leading Sales Teams Post-Covid

  • Less team interaction due to the work-from-home virtual lifestyle
  • Lack of debate/discovery between teammates and supervisors due to lack of interaction
  • Value propositions have not been redefined, leaving associates to use stale conversations that commoditized the business offering
  • Significantly decreased opportunities for managers to mentor by illustrating a best-in-class sales maneuver in real-time
  • Less direct, face-to-face engagement with customers, relegating associates to vendors rather than advisors
  • An over-reliance on phone-only communication
  • Disconnection leads to a scatter-shot approach to selling rather than a tailored, defined program

All of these challenges have the potential to undermine a company’s growth. It can result in weakening a client’s loyalty to your company. As noted in a recent article on sales practices, McKinsey states:

More than 70% of businesses say they will happily consider other vendors if their core “must haves” are not met during their buying journey or if their experience is poor.

In my next blog, we’ll begin to address these challenges. Never forget that the sales process is where your company first creates your company’s reputation. Ongoing interactions build upon that reputation. And in today’s age of immediacy, it can all go south quickly if your team isn’t meeting these challenges head on!

Leadership by Example

Lead by example. You’ve heard that before I’m sure. But by what example? Does it mean doing everything your direct reports do, showing them how it’s done? Of course not. You hired them for their skills, not to mimic yours. So, again, what does lead by example mean?

It’s important to recognize that it’s an honor and responsibility to have people reporting to you. Direct reports make your life easier. Their tasks free you up to focus on what you do best. Sure, it’s great that you know how to do what they do. That helps make task-based conversations easier. But what they really need from you is to show them how to lead their own teams someday. That’s how you grow a department/company.

Their success is your responsibility as much as it is theirs. Too often I’ve heard an executive lament that their direct report just isn’t getting it. Job #1 with this syndrome is for the leader to look in the mirror and determine the level of assistance they’ve given to their direct report over time. I recommend asking yourself the following questions to determine what leadership example you have been presenting:

Have I mapped out how my direct report can win?

I’ve written a lot about setting goals for your employees. This is important in two areas: completing tasks and growing careers. Too often, however, I’ve found leaders focusing far too much on the former, figuring the latter will take care of itself. But if you haven’t mapped out the goals that move your direct’s career towards a leadership position, then they will simply focus on the tasks at hand, figuring that is what success looks like. You’ll wind up with a lot of soldiers and very few captains! That’s very limiting for the growth of your department. Be sure that you determine with your directs what you mutually believe leadership success looks like.

Have I adequately responded to my direct report’s questions on their professional direction?

“I don’t have time for this right now.” Ooof! Yes, you are busy, and taking time to discuss an employee’s career goals can sometimes seem intrusive when you are on a deadline. But what example are you setting if you never get back to discussing their aspirations? Not a good one, I assure you. Make the time regularly to check in with them on their projects AND how they are developing as a leader. Doing this demonstrates a level of care that will inspire them to keep moving their career forward.

Do I know my direct’ s needs?

You may know what skills your directs are lacking. But do you know what they need to improve/advance? Just telling them they need to develop Skill A without giving them the tools/instruction to do so will leave them confused…and stressed. This is when your leadership-by-example comes in again. You need to guide them toward sources that will help them develop. And make this skill development a priority when you meet with them to discuss their overall progress.

Have we mutually created a development plan with tactical actions to operationalize this development transformation?

This is so critical! Having a development plan is paramount to keeping both of you focused. Group their tasks into leadership qualities/categories that will give them structure. It will help as you assess each direct’s progress and will be immensely helpful for each of them as they take initiative to develop on their own.

Actioning the above is leadership. And that’s what they want to see from you so that they can model their future behavior on what you’ve shown them. Remember, you are developing each employee so that they can be the future of your department/company. Make sure you show them a good example!

 

A Bad Review? Transform Your Behavior

Yikes! A Bad Review!! What to do?

Winter is the season when many employees have the previous year’s performance review. Obviously, the hope is that it goes well. But…what if yours is sub-par?

Getting a poor review can result in a host of reactions. I realize the first might be to fight it and defend yourself through examples of competence, etc.  However, once you take a defensive position, you will have stopped doing the one thing that could help as you navigate this review session: Listening!

Your supervisor has come prepared to tell you things that could help improve how you do your job. Are you ready to hear them? If so, you need to listen without bias. This means hearing what is being said without mentally preparing your counterarguments. This is not a courtroom!

Once you’ve digested the feedback, it’s now time to transform your behavior. I recommend enacting these steps:

Four Steps to Reverse a Bad Review

Step #1: Prioritize Behavior Shifts

You can’t change overnight. So, list the behaviors that need attention and prioritize them in a way that will have the most immediate impact. You may find that there are some that can be addressed more quickly than others, which will show your supervisor that you were listening and are implementing steps that address the feedback.

Step #2: Create Measurable Goals

If you get feedback that you don’t participate enough in meetings, it’s one thing to declare “I will participate in meetings.” Great…that’s a change in behavior. But how will you get there?  It’s better if you establish “I will present 2-3 salient points per meeting that forward the team’s thinking.” By doing this, you will know after each meeting whether or not you met the goal and demonstrated the behavior change.

Step #3: Get Agreement

In this step, your boss and you will agree on the steps you are taking to address the feedback. This does two things: affirms that their feedback was heard and appreciated while also giving you a benchmark by which you can be evaluated throughout the year. Make sure you schedule regular check-ins so that your progress can be evaluated. Don’t rely on your boss to do this! You need to be proactive and get these on the calendar.

Step #4: Define Actions

Finally, let your supervisor know the specific actions you are going to take this quarter. Walk them through HOW you will operationalize these areas of transformation via specific workstreams. Give him/her something to be on the lookout for so that they can witness your progress. For example: if you were observed as being too often on the sidelines and not on the playing field with others, during the next round of meetings with X Team, declare that you will facilitate these meetings, synthesize the next steps, and follow up with all team members on their obligations.

These four steps illustrate your commercial maturity in accepting a sub-standard review as a contribution NOT a criticism. Focus on the acknowledgment you’ll receive by transforming these behaviors by the end of the quarter. You’ve got this!

 

New Job Opportunity! Great…or Is It?

Unexpectedly. Or expectedly, you’ve got a job offer in the New Year!

How do you proceed professionally and with swagger?

Step 1: Determine If You Want the Job

It’s nice to be wanted. But just because someone offers you a new position which, on the surface, looks like an advancement…check in. Reflect on the opportunity and determine if it would be fun, actualizing, and accretive to you and your family.

This seems like a no-brainer, but it comes with a lot of thought and emotion.

The actualizing part is often the tougher one. Determine where you are professionally and if this mission, which you may not fully know at this point in time, seamlessly continues the professional trajectory you most desire. If you have doubts, stay with them and determine why you have them. Try to predict if these doubts will transition into issues for you in the short or long-term. If you think they will, you may want to stop the process at this point and wait until a better situation arises.

Step 2: Do Your Research

Again, just because they think this is the right opportunity for you, you need to learn whether the company is right for you. You must do your research diligently. Digital tools make it so easy to find out a lot about your possible future, so use them well and thoroughly.

As you begin your diligence on the opportunity, action these steps:

  • Examine the company’s public filings, including their 10 Q
  • Read the past six months of media articles on the company
  • Find out what you can about the person hiring you (make LinkedIn your friend)
  • Similarly, find out about the team you’ll be on and/or managing
  • Research the top competitors and their differentiators
  • Take a stab at doing a brief SWOT analysis

With this research complete, you are ready for an informed conversation about the position. But you’re not done asking questions…

Step 3: Create Interview Probing Questions

Asking the right, insightful questions credentials you. Including details from your research in your questions will impress upon them that you are taking this opportunity seriously.

Here are examples that you can tailor to your opportunity:

  • How did you match this opportunity to me?
  • From my research it appears that some of the company’s challenges are XYZ, how would you categorize them?
  • What’s mission-critical with this position?
  • What most challenged the last person who had this position?
  • Who are the team members and what experience do they have?
  • To action a 90-day plan/finish line, what should occur?
  • How should the team and I be perceived in the organization?

Follow these three steps and you should, by the end, know whether this opportunity is your dream job or a nightmare in waiting!

What’s Your Transformation Point in 2023?

In traveling through Morocco, Madrid, and Milan at the start of the new year,  I’ve been struck by the humanity, ownership, and pride of others throughout my journey.

From the compassion and humanity of our hotel staff in Morocco to the pride of our flamenco dancers, I realized how focused and important their trade/art is to them. It defines them and the difference they make to others. It is their transformation point.

It got me thinking about what each of our transformation points are for the upcoming year.  And further, how will we bring this transformation to others?

Each time we present this transformation point, we’re saying, “This is who I am and how I care about you.” And if it’s coming from a genuine place, you will gain the attention and respect of those around you. Keep in mind…the opposite is true. If there is any degree of faking it or just saying what you think they want to hear, you’ll be found out and lose valuable trust points.

One of my transformation points in 2023 is that I will be someone who listens empathetically without bias and appreciates people’s life struggles before I craft a solution. I won’t just say this…in fact I likely won’t say it at all…they will just get that that’s what they can count on from me based on my actions.

Further to this, my second transformation point is to be a person of flexibility and patience. Already I’ve been amazed at how much more I understand about someone and even myself when I’ve been this way.

To determine/crystallize your Transformation Point answer these three questions:

  1. What is it I love to produce in my work?
  2. What promise will I make to each client I work with?
  3. How will I deliver on this promise?

From these questions, you will be able to define who are you for your clients, your employees, and other important people in your life. Remember that these transformation points aren’t about changing people’s opinions of you…it’s about changing how they see you showing up for them and the benefit they believe that to be for themselves.