Case Study Vanity Fair Asks the Right Questions The situation: Vanity Fair’s advertising sales department is regularly called on for services normally reserved for advertising agencies. Clients demand full marketing campaigns, from creative design direction to online banners to interactive marketing campaigns. This new paradigm means a new language for the sales team, something they […]
Everyone wants to generate more sales. After working with Steve Giglio, your teams will discover more business opportunities with existing clients, establish new, strong client relationships and close deals more effectively. Your teams will work together more efficiently, establishing a selling system tailored to your business, your industry and your clients. Case Study Steve Giglio […]
Steve Giglio knows that confidence comes from comprehending a client’s business. To sell efficiently you must have a strong understanding both of the competitive landscape and the true benefits of your product/services. To win critical “trust” you must show the client that you “get” their business. Yet most sales professionals never take the time to […]
When you have confident leadership, you have the confidence to let them lead. Steve Giglio’s executive development programs, tailored to the needs of each individual, provide your executives with new tools and techniques essential for effective leadership and management. Once the program is completed, your team will have a blueprint from which to work, infusing […]
When you have confident leadership, you have the confidence to let them lead. Steve Giglio’s executive development programs, tailored to the needs of each individual, provide your executives with new tools and techniques essential for effective leadership and management. Once the program is completed, your team will have a blueprint from which to work, infusing […]
Case Study American Express Executives Inspired to Excel The situation: American Express already had a team of exceptional leaders but needed to raise them to the next level. Lew Taffer, former Senior Vice President, American Express Establishment Services, felt that “it would take an outside perspective to see where areas of development were and to […]
Case Study Vanity Fair Executive Gets Quickly Up to Speed on New Team The situation: Jason Wagenheim had just joined Vainity Fair and was tasked with managing a complex team of seasoned sales veterans and relatively new associates. He needed to learn as much as he could about his team, understanding where they excelled and […]
Case Study KGS-Alpha Capital Markets Learns: Messaging Starts at the Top Agency CMOs. Callable and bullet agency debt. Non-agency RMBS. A complex product mix, yes? It is. And they are the foundation products offered through KGS-Alpha Capital Markets. Spearheaded by Dan Goldman, Levent Kahraman and their partner, KGS is a relatively new company yet with […]
Your teams must know your customers to be successful. You must know your teams. Steve Giglio will help define the strength of each team member so you can put them in a position to thrive. He will find areas needing attention so you can proactively address them head on. And he will do it quickly. […]
Case Study Arsenal Capital Defines Company Messaging Through Executive Training The Situation: “We needed an outsider to hear how we communicated our company’s core values and help us streamline our brand to be powerfully effective,” says Terry Mullen of Arsenal Capital. Steve immediately noticed Arsenal’s message was too complex. It needed to be distilled down […]
