One of the great things about getting your message right in business, whether it’s to a Board of Directors or client, is that you can cheat on the test!
Simply by asking your audience what is essential to them.
It’s paramount to understand the goals and challenges of your listeners. You also need to know what they think of you and your team’s work. And the only way you can truly know is to ask and get direct feedback. It may not be pretty sometimes, but you will then be able to craft your messaging to what they have said they need. You can match your services/product to their desired outcome. But be sure to ASK them what they need, instead of trying to figure it out in a vacuum.
Try it and let me know how it goes.