If you have ever done work with me, you know that I am a big proponent of everyone in an organization knowing the company’s value proposition. It is the DNA and how the company differentiates itself from competitors. It is also how the company rightfully earns the price put on its products and services. A recent article on HBR.com backs that up so, take a read of it HERE.
Look for my comments too! What are your thoughts on this?