Advertising Age recently took a look at a constant struggle in the agency/client relationship: keeping the flame burning. It happens…you lose the spark that got you excited about choosing the agency in the beginning or maybe, they seem to have lost the edge that kept the fire hot. In either case, it takes work to bring it back. AA’s CMO Strategy offers five tips HERE.
My take on their advice is that the article provides very important protocols for marketers and agencies to live by.