Develop Your Code of Conduct

“He assembled and analyzed sets of data and facts, drew sound conclusions, and expressed those conclusions in a clear, convincing form.”

-General Mosely referring to Dwight D. Eisenhower

This says it all to me: I like Ike! Being able to communicate effectively is both a skill and an art. Unfortunately, in today’s world of instant communication, both are suffering in favor of speed. As you prepare presentations, make sure you have developed a code of conduct that will influence how your message gets across.

Amazingly, up to 85% of our communications are judged by how clear, concise, and declarative we are. Of course, there is never a substitute for sound content. However, how that content is delivered makes or breaks its success. That is why I use video recordings of my clients to show them how they are presenting their message. This practice is paramount to what I do. It is very powerful to study yourself on video and discover the subtle but essential techniques to comport yourself. Every time a client sees themselves via video, they inevitably pick out deficiencies in their delivery style. Of course, they sometimes need a little help from me to get there!

Proof of this lies with a client with who I’ve just worked. Until we recorded his delivery, he didn’t realize how tentative and wandering his critical board communications were. His content was solid as was his knowledge of the subject matter. However, after viewing his performance, he remarked, “Wow, I’m not motivated by this!” Imagine how his audience felt!

Being able to visually see things you are doing that detract from your message is huge! And luckily, his delivery was clear, crisp, and inspiring within one hour!

This is my wish for you and all my clients this year: to be heard, followed, and needed.