05.17.11 Five Steps to Avoid Overpromising

In this article, the author provides you with some insight about how to avoid overpromising what your company, your brand, even you, can do.  It’s a good lesson, and one that I instill in my clients.  It is, of course, paramount that you know what your company/product/service can do.  But, it is equally important that you know what it cannot.  Avoiding disappointing by under-delivering will stop the undermining of your brand.  Read the article and look for my public comment.