06.04.11 Coke Exec’s Personal Branding

Like lots of things on the Internet, this article I stumbled upon rather randomly.  But I’m glad I did.  The author, a high ranking executive for Coca Cola, makes an essential point regarding a person’s uniqueness in the marketplace.

I agree with his all his recommendations.  And I’ll add one:  make a list of your great business achievements over a ten year period.  Be specific.

Determine what achievements were fun and daunting at the same time.  Consider what you learned about yourself through these milestones and how you were acknowledged for them. The acknowledgement you received becomes the objective evidence upon which you can can base your brand. Often I work with people to pinpoint these achievements and craft ways to present them relationally to prospective clients.  It makes a difference when you know your own track record and how you were able to achieve your clients’ and your personal goals.
Here’s the article.