05.18.10 Even in Paradise

img00241-20100518-1135Even in paradise, consistency of message matters…

I just spent several great days with clients at The Grace Bay Club in Turks and Caicos.  In speaking with the Chief Operating Officer, we got into the importance of everyone who works for and represents the property to be in one-voice when presenting it to guests or clients. We’ll be working together on synthesizing their value proposition then coaching their teams in the conversational delivery of it. 

A client of mine once said, at every meeting with a client you’ve got to reinforce your unique value or people will homogenize you with your competitive set.  I deal with that every day and it is the foundation of what I work on with all clients.