In this article, the author provides you with some insight about how to avoid overpromising what your company, your brand, even you, can do. It’s a good lesson, and one that I instill in my clients. It is, of course, paramount that you know what your company/product/service can do. But, it is equally important that you know what it cannot. Avoiding disappointing by under-delivering will stop the undermining of your brand. Read the article and look for my public comment.
https://giglioco.com/wp-content/uploads/2023/03/giglio-co-logo-300x138.png 0 0 Steve Giglio https://giglioco.com/wp-content/uploads/2023/03/giglio-co-logo-300x138.png Steve Giglio2011-05-18 01:58:532016-03-21 19:10:4305.17.11 Five Steps to Avoid Overpromising