I believe it was the late marketer/author Marc Gobe who said it best, “A brand lives in how its communicated.” The converse of that is also true, that brands die because of how they are communicated. And for many, it is a slow death. The cause, old conversations that don’t reflect your company’s value proposition of today. Read more
Throughout this past month I have had the pleasure of working with many varied teams crafting their respective value propositions.
I’m so heartened by the fun of this exercise and what it illustrates to teams. The results are incredible. And all it takes is a little organization.
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