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Effective Presentations: Can You Say It In 10 Seconds?

If you can say it in 10 seconds, it will be remembered.

That’s a tip I want YOU to remember the next time you are preparing a presentation. If you can effectively communicate the main point of your presentation in 10 seconds, you are on your way to creating a talk people will recall long after it’s over.

While coaching an executive for his Fall Kick off Corporate meeting, I realized how essential it is to crystallize a message.

Create a Sound Byte That Will Resonate

We spent a morning videotaping during which I coached him on his delivery style and helped shape his communication. We realized that synthesizing his message down to a transferable sound byte was as important as the content of his entire message. This is an essential activity to perform when you are delivering a vision or sequence of steps your company needs to take over the next six months or longer.

Frame Your Message

Leading off with this 10-second provocative capsule illustrates you understand how to frame your message for your audience and give them a quick understanding of your entire message. When done correctly, the 10-second message becomes viral in that your listeners can relate to the issue and transfer the issue to others.

Multiple Versions for Different Occasions

Once you have refined your 10-second version, create a one-minute and five-minute version.  They will come in handy throughout the business days and weeks you’ve dedicated to putting your recommendations into action.

Practice Makes Perfect

And then, see how your message works.  Videotape yourself.  It will give you a perspective that will allow you to refine your message and delivery style even more. Play the video back and ask yourself: “Am I inspired by the message and the person delivering it?”  For added input, have someone else watch you deliver your message.  That’s one element of what I do for clients, providing immediate, direct input so that they can adjust, refine, practice…and then deliver an effective presentation that will resonate with the audience.

If you need some more tips, try this article from Harvard Business Review, “How to Give Killer Presentations.” Creating the logic arc of events is a great way to plan a client recommendation ,too. The goal, as Anderson says,  is to conceptualize and frame your content.  And as the curator of TED Talks, he should know!

Give this a try and let me know how it goes.

Presentations That Fit!

Most of you know my passion for listening and truly understanding a client well before you deliver your presentation.

We’ve just finished a series of coaching points focused on developing a killer presentation based on your value proposition. One of the sure fire ways to dilute a great presentation is to deliver it too soon! Read more

Take Two of These and Call Me in the Morning

Often clients request training on their “Pitch Decks,” meaning their business’s value proposition that illustrates their product offering/recommendation.

But here’s the “rub” with this. Client Representatives fall in love with their pitch deck to such a degree that they believe it’s the cure-all/silver bullet for any client meeting.

Read more

Steve Giglio Sales Training Programs

Steve Giglio helps drive sales. His tailored sales training programs provide sales teams with a customized but systematic approach that works. Teams speak with a consistent voice, overcome challenges/resistance easily, increase their effectiveness and efficiency, and are seen as valued advisers rather than vendors. Your teams will close deals with more confidence.

Steve’s sales training programs generate real results. To discover how he works, and the results he achieves, click on the benefits to the left.

 

ALSO SEE:

Consistent Sales Approach
Improved Sales
More Effective Sales Teams
Deal Closing Proficiency

Steve Giglio Sales Training Programs

Steve Giglio helps drive sales. His tailored sales training programs provide sales teams with a customized but systematic approach that works. Teams speak with a consistent voice, overcome challenges/resistance easily, increase their effectiveness and efficiency, and are seen as valued advisers rather than vendors. Your teams will close deals with more confidence.

Steve’s sales training programs generate real results. To discover how he works, and the results he achieves, click on the benefits to the left.

 

ALSO SEE:

Consistent Sales Approach
Improved Sales
More Effective Sales Teams
Deal Closing Proficiency